Sephora Holiday 2025

For Sephora’s 2025 Holiday campaign, our vision was to recapture the magic and excitement sparked by spotting a black-and-white striped Sephora bag beneath the tree: a symbol of anticipation and delight. We brought this feeling to life across TV and social media, with the incomparable Tan France lending his signature warmth as our campaign narrator. Tied together with Sephora’s timeless holiday tagline, “Give something beautiful,” the campaign radiated festive joy and gift-giving inspiration at every touchpoint.

As the Senior Creative, I led the end-to-end execution of all paid and organic social video content. My role encompassed everything from developing video concepts and briefing Tan France’s wardrobe, to writing compelling copy for every channel and media integration, down to the final on-screen messaging. The result was a cohesive, inspiring and social media native campaign that reminded everyone of the beauty in giving, and receiving, something special from Sephora.