Who am I?

I’m Irina Kirvesmäki, Senior Social Media Creative at TBWA\Chiat\Day LA. With an MSc in Marketing from Aalto University, I blend strategic thinking and creative fire to launch viral content, build full-funnel campaigns, and turn community ideas into movements.

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My specialty: platform-native, culturally relevant work that sparks real conversation. I bring deep expertise in influencer and creator marketing: backed by two academic theses, +3 years at an influencer startup, and leading creator workstreams across paid, organic, campaign, and sports sponsorship.

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Highlights:

🍒 50M+ organic views for BEHR Paint’s viral CGI Cherry Cola TikTok
📈 500K+ follower growth for clients
🤳🏼 200+ creator collaborations, from nano to macro
✨ Led a creator-powered reality series: 200+ participants, 18% lift, 187M impressions
📣 Featured in Fast Company, People, WWD, DailyMail, Independent, USA Weekly, Apartment Therapy, PR Week, and more

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Awards:
⭐️ Rising Star – Vuoden Huiput, 2025
🥇 Best Social Presence – Grand One, 2022
🥉 Branded Series (Bronze) – Shorty Awards, 2023

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I thrive where creative storytelling, culture, and community meet.

I’m here to help shape what’s next.