Levi's

Denim 👖 on denim 👖 on denim 👖

As the iconic brand entered its Levii's era thanks to Beyonce's Cowboy Carter in 2024, I helped the brand hop onto this opportunity by curating content and social media strategy to in lieu of the cultural convo. As the senior creative and content creator, I aimed to showcase culturally relevant and inspiring content that embodies the effortlessly cool vibe of Levi's.

We partnered with content creators globally to bring unique and authentic perspectives to the brand, ensuring a diverse and engaging representation of the Levi's ethos.