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Burger King Finland
Project type
Social Media Presence
Date
2021-2022
Location
Helsinki
A brand that talks like a friend? 🍔🔥👀
That’s exactly what we built with Burger King Finland’s award-winning social presence in 2021.
By leaning into internet culture, quick wit, and real community convos, we turned BK into the brand besties didn’t know they needed — and it paid off. In 2022, we took home the Best in Class for Brand Social Media Presence at the Grand One Gala.
Here’s a taste of what got us there:
- A Gen Z-toned social manager sliding into every DM with good vibes and clever comebacks
- Hundreds of posts inspired by what the community actually cared about — from chicken nuggets to mopeds
- Launching Finland’s first-ever branded TikTok and racking up 100K+ views overnight
- A summer recruitment campaign built entirely on social — TikTok duets and all — bringing in hundreds of real applicants
At the core? A deep understanding of our audience, scroll-stopping content, and community management that never missed a beat (or a meme).
